Founded in 2017, the Company supports mid-sized and blue-chip enterprise clients across digital marketing strategy, planning, content creation, testing, performance measurement, and analytics. The Company primarily serves as the Agency of Record for its customers, functioning as an extension of their internal marketing teams.
New Engen is an existing portfolio company of Insignia Capital Group, a San Francisco-based private equity firm focused on middle-market consumer and business services companies.
In January 2026, PGIM provided New Engen with a Senior Secured Credit Facility to refinance existing debt, fund the acquisition of Grapevine.AI, and provide a distribution to shareholders.
This transaction highlights PGIM’s (i) speed and confidence in execution under a compressed timeframe, (ii) ability to hold the entire facility with additional capacity to support future growth, and (iii) long-term, relationship-oriented approach.
