Thinking of Raising Capital?

Thinking of Raising Capital?

Our Approach to Private Capital

In a fast-paced, high-powered industry, raising capital can sometimes be challenging. Finding the right capital source and structure that fits your needs is important for your company’s long-term objectives.
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Find out more about our private capital financing strategies for middle-market companies below.
Private Placement
Direct Lending
Mezzanine Finance
A private placement is an alternative means for companies to raise capital, as opposed to traditional bank financing, private equity, mezzanine financing or issuing a corporate bond.

It is a way for institutional investors to lend to companies in a similar fashion as banks, with a ‘buy-and-hold’ approach, and with no required trading or public disclosures.
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“A private placement is a way for companies to access long-term, fixed-rate debt that nicely complements their existing bank facility”
Thomas Krausser, Senior Principal, PGIM Private Capital
Direct lending takes the place of senior secured debt and floating rate capital traditionally provided by banks, eliminating the need for an intermediary, such as an investment bank.

Direct lending capital is very consistent with a bank loan, floating rate in terms of the coupon and medium term dated capital, typically 5- to 6-years in maturity direct lending tends to be an event-driven type of financing, for middle-market companies with attractive growth prospects and positive cashflow.
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“The market can be very transactional. It’s short term and somewhat fleeting in terms of relationships – that's not our approach. We take a longer-term perspective.”
Matthew Harvey, Managing Director, PGIM Private Capital
Mezzanine financing is a capital that sits between senior debt and equity that has both debt and equity features. Companies use mezzanine financing to achieve goals that require capital beyond what senior lenders will extend.
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“If you have a view that your business is going to be worth more tomorrow, than it is today, then issuing mezzanine capital can create greater value for the shareholders over time.”
Matthew Harvey, Managing Director, PGIM Private Capital

How PGIM Private Capital can work for you

Lending is about more than just financing. You need a partner who listens to what you think is important, understands your business, and stands by you. Steady, patient commitment to your goals and your business ensures that no matter what your capital needs – today or in the future – we’re there to help you succeed.
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This website should not be construed as investment advice or an offer or solicitation any investment advisory service.  This website is meant to be for information purposes solely for portfolio companies and prospective portfolio companies.

The information presented herein, including any transactioninformation, is intended solely for portfolio companies and prospectiveportfolio companies, is provided for educational purposes only to show thescope of PGIM Private Capital’s investment capabilities.  This information should not be construed as arecommendation, investment advice or an offer or solicitation to buy or sellany security or financial instrument or to enter into or arrange any type oftransaction as a consequence of any information contained herein. Anytransaction information shown is based on information available at the timeeach transaction was initiated, which may no longer be applicable. Depictedtransactions were selected based solely on PGIM Private Capital’s receipt ofthe borrowers’ prior approval and are not representative of all investmentsmade by PGIM Private Capital. Future transactions and other existingtransactions may differ materially from those presented herein.  

This informationrepresents the views and opinions of the author(s) as of the date of issuanceand may not necessarily represent the views of PGIM Private Capital or itsaffiliates. The information contained herein has been obtained from sourcesthat PGIM Private Capital believes to be reliable as of the date of issuance butis not guaranteed and is subject to change without notice.  Any reproduction of these materials, in wholeor in part, or the divulgence of any of the contents hereof, without PGIMPrivate Capital’s prior written consent, is prohibited.  

© 2025 PFI and its related entities, registered in manyjurisdictions worldwide. PGIM Private Capital is a trading name of PGIM, Inc. (“PGIM”)and certain of its affiliates. PGIM is the principal asset management businessof Prudential Financial, Inc. (“PFI”). PGIM, the PGIM logo and Rock design areservice marks of PFI and its related entities, registered in many jurisdictionsworldwide. PFI of the United States is not affiliated in any manner withPrudential plc, incorporated in the United Kingdom or with Prudential AssuranceCompany, a subsidiary of M&G plc, incorporated in the United Kingdom.