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Case Study

Refinancing existing debt and supporting the acquisition of DAZ laundry detergent

Founded in 2016 by PHI Industrial, BlueSun (or the “Company”) is a manufacturer of home care products including bleaches, detergents, and air fresheners under branded names, private label and contract manufacturing arrangements.

Case Study

Refinancing existing debt and supporting the acquisition of DAZ laundry detergent

Founded in 2016 by PHI Industrial, BlueSun (or the “Company”) is a manufacturer of home care products including bleaches, detergents, and air fresheners under branded names, private label and contract manufacturing arrangements.

At a Glance

BlueSun’s branded business consists of 12 brands and has a presence in 40 different countries sold through a variety of retail channels. Its state-of-the-art manufacturing facilities in Barcelona and Sevilla allow it to manufacture products for some of the world’s leading manufacturers.

In 2021, Prudential Private Capital started a relationship with PHI and kept an active dialogue with the Company to look at several opportunities. In February 2024, we provided a €65 million Senior Term Loan to refinance existing debt and support the acquisition of DAZ laundry detergent. Due to the nature of the acquisition, we were able to close the transaction within approximately 3 weeks.

BlueSun decided to partner with us given i) certainty and speed of execution, ii) attractive terms, and iii) the desire to work with a relationship-focused provider with the ability to provide more capital as the Company grows.

We are excited to formalise our partnership with PHI and BlueSun through this investment, and we look forward to supporting the Company in the years to come.

Relationship Since 2024
Transaction details:
  • €65,000,000 Senior Term Loan
Meet the team
“Prudential’s relationship-oriented approach, flexibility and ability to close the transaction within 3 weeks were important for us in choosing a capital partner. We look forward to working with them as a trusted long-term partner to the business.”
Andrés Villegas, CEO BlueSun

The Full Story

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Meet our team

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Jose Ortiz headshot
Jose Ortiz
Senior Vice President
+34.917.898.242
Email
Spain & Portugal

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