Welcome

We are excited to introduce ourselves to you and our unique way of working together. In order to provide you with the optimal experience, how would you describe yourself?

Click here to review our cookie settings.

Our website requires features that may not be fully supported by your current browser. Please try an other one.

In the Americas, we're Prudential Private Capital.
Everywhere else, we're known as Pricoa Private Capital

For more information, visit PricoaPrivateCapital.com

Case Study

DFS Furniture diversifies funding sources and increases liquidity

DFS Furniture Plc, headquartered in Doncaster, is the UK’s leading retailer of upholstered furniture, operating over 170 stores nationwide across its DFS and Sofology brands.

Case Study

DFS Furniture diversifies funding sources and increases liquidity

DFS Furniture Plc, headquartered in Doncaster, is the UK’s leading retailer of upholstered furniture, operating over 170 stores nationwide across its DFS and Sofology brands.

At a Glance

Founded in 1969, DFS designs, manufactures, sells, and delivers a wide range of products including sofas, armchairs and recliners. The Prudential team has maintained a regular direct calling relationship with DFS since early 2020. Our ability to offer longer-term, fixed-rate capital was attractive to DFS as a way to diversify the Company’s funding sources and increase liquidity, alongside the existing bank facility. As part of a wider refinancing process in 2023, we provided £50 million of private placement debt, split across 5- and 7-year bullet maturities.

DFS chose to partner with us given our differentiated capital offering, pre-existing relationship and consistency of coverage, which supported our deliverability.

We are excited to formalise our relationship with DFS through this investment, and we look forward to continuing to support the Company into the future.

‍

Relationship Since 2023

Transaction details:

Meet the team

“We are delighted to have completed the £50m transaction of private placement notes with Prudential for an initial 5 & 7 year period. This partnership strengthens our debt structure alongside our renewed bank facility and supports the growth ambitions of the business over the medium to long term. The strong relationship we have been able to build with Prudential over several years allowed both sides to execute the transaction with greater clarity and confidence.”

John Fallon, CFO DFS Furniture Plc

The Full Story

“Having built a strong relationship with DFS, we are delighted to formalize our partnership through an investment that enhances the Company’s diversity and availability of funding sources. We continue to have strong appetite to fund a wide range of corporates, while our patient and long-term approach allows us to provide capital at the right time for our borrowers.”

Adam Shield, Vice President Prudential Private Capital

Additional case studies

See all case studies

Diversifying Madisa’s investor base through debt refinancing

Relationship Since 2024

See the full story

Supporting Insight Equity’s Acquisition of Atmos Technologies

Relationship Since 2023

See the full story

Business Recapitalization

Relationship Since 2024

See the full story

Meet our team

See all people

Adam Shield

Vice President

+44 207 621 8435

Yorkshire, North East, North West, & London

Perspectives

Learn More

You might also like

Let's talk

Questions about how we can help you move your business forward? Talk to an expert dedicated to your goals

Get in Touch Find the Right Professional View Our Locations

Stay in the know

Receive our latest perspectives on business issues, industry trends, and economic insights.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

This website should not be construed as investment advice or an offer or solicitation any investment advisory service. This website is meant to be for information purposes solely for portfolio companies and prospective portfolio companies.

Prudential is authorized to transact business in all U.S. states and the District of Columbia. Product availability varies by state and country. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. © Copyright 2024 Prudential Financial, Inc., Newark, NJ USA. All rights reserved. Prudential Financial is a service mark of The Prudential Insurance Company of America, Newark, NJ, and its affiliates. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. Your personal information may be stored and processed in any country where PGIM has facilities or in which we engage service providers and if you provide Personal Information to us you consent to the transfer of that information to countries outside your country of residence, including the United States, which may have different data protection rules than those of your country.