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Case Study

PGIM Private Capital Finances BlueSun’s acquisition of fit, a portfolio of seven household and personal care brands

Based in Barcelona, Spain, BlueSun, backed by PHI Industrial, is a manufacturer of home care products including bleaches, detergents, and air fresheners under branded names, contract manufacturing, and private label agreements.

Case Study

PGIM Private Capital Finances BlueSun’s acquisition of fit, a portfolio of seven household and personal care brands

Based in Barcelona, Spain, BlueSun, backed by PHI Industrial, is a manufacturer of home care products including bleaches, detergents, and air fresheners under branded names, contract manufacturing, and private label agreements.

At a Glance

PGIM Private Capital’s financing relationship with BlueSun began in February 2024, through a €65 million Senior Term Loan to refinance existing debt and support the acquisition of DAZ laundry detergent. In early 2025, BlueSun approached PGIM Private Capital to support their acquisition of fit GmbH, a well-established fast-moving consumer goods platform offering a portfolio of seven longstanding household and personal care brands  

In May 2025, BlueSun acquired fit GmbH through a total financing package of €300 million, where PGIM Private Capital served as lead investor. BlueSun chose to partner with us again due to our:  

  • Relationship-driven approach and long-term investment philosophy  
  • Ability to include banks and other investors through flexible structuring  
  • Existing partnership with the Company  

We are proud to expand our partnership with BlueSun and look forward to their growth in the years to come.

Relationship Since 2024
Transaction details:
  • €300,000,000 Senior Secured Term Loan
Meet the team
“The acquisition of fit represents our next phase of growth as we continue to expand our platform. PGIM Private Capital’s flexible financing structures continue to position us well for long-term growth.”
Andrés Villegas, CEO, BlueSun

The Full Story

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Meet our team

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Jose Ortiz headshot
Jose Ortiz
Senior Principal
+34 917 898 242
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Spain & Portugal

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