“The acquisition of fit represents our next phase of growth as we continue to expand our platform. PGIM’s flexible financing structures continue to position us well for long-term growth.”
Andrés Villegas, CEO, BlueSun
PGIM’s financing relationship with BlueSun began in February 2024, through a €65 million Senior Term Loan to refinance existing debt and support the acquisition of DAZ laundry detergent. In early 2025, BlueSun approached PGIM to support their acquisition of fit GmbH, a well-established fast-moving consumer goods platform offering a portfolio of seven longstanding household and personal care brands
In May 2025, BlueSun acquired fit GmbH through a total financing package of €300 million, where PGIM served as lead investor. BlueSun chose to partner with us again due to our:
We are proud to expand our partnership with BlueSun and look forward to their growth in the years to come.


